Determining Your Blog’s Purpose

Determining the purpose of your company’s blog can be difficult. In fact, it is one of the biggest issues that comes up when I do a new client consultation. I’ll ask them what their blog goal is, and most of the time; the small business owners I work with just aren’t sure. They blog because they feel like they should, but they do not have any real purpose. For some small business owners, that means that their blogs appear to be disorganized or random posts that don’t have a common thread.

While I’ll agree that any blogging is better than no blogging, without a set of comprehensive blog goals, it can be difficult for the small business owner to determine the return on the blogging investment, especially when it can take months for a specific blog post to be indexed by Google. Furthermore, when you know your blog goals, it is easier to focus your blogging efforts or budget. For many business owners, the first step in determining your blog goals is a discussion something like this:

Should we talk about products or services?
Should we show what happens behind the scenes?
Should we show industry trends and how our business can help with those?
Should we do something entirely different?

The first question when determining the purpose of your company’s blog should be “Who is our target market?” Because knowing your target market will help answer that age old question “What should I blog about?” If you have not done a target market analysis, it will help you to determine the purpose of your company’s blog. I talked about how to do gain a basic understanding of what your audience needs here.

blogging-645219_1280Not only will knowing your target market help you to craft better blog posts, it will help you to better market those blog posts. If your target market is seniors looking for home repair, you probably don’t need to be worried about maintaining a Snapchat account. On the other hand, if your target market is professional women with children, you should probably be figuring out how to market those blog posts on Pinterest and Instagram.

Next, you’ll need to decide how your blog will help you reach your business goals. Are you aiming solely to increase your SEO, or do you want to connect with your potential customers? Ideally, a blog can help you do both, but some business owners prefer to focus on one or the other. When clients ask me, I always tell them that they should be publishing keyword rich articles designed for human readers. While the SEO is important, if your blog posts are not interesting to your target market, they will not stick around to read them.

You’ll need to dig deeper on those goals, too. When you are looking at bringing potential leads to your site, is your goal to get them to purchase something right away, or do you want them to sign up for your mailing list because you know that your sales process takes longer? Your goals will vary depending on many factors. For example:

  • If you are a lifestyle blogger, you are going to want to draw readers in, have them spend some time reading your posts, and hopefully, click on a banner ad or link to a posts’ sponsor.
  • If you sell widgets, then you are looking for the quick conversion, or, at least, brand recognition, so that when the lead is ready to purchase, they think of you.
  • If you sell an ongoing service such as coaching, you are going to want each blog post that the lead reads to bring them a little deeper into your sales funnel.

I could go on and on with different examples, but I think you get the picture. The purpose of your blog is not the same as the business down the street, or even your closest competitor. You’ll need to make sure that you have a clear idea of the purpose of your blog.
Finally, you’ll want to consider your own abilities. I could write a detailed analysis of the changes in Facebook’s’ algorithm, but that takes a time commitment that I am not interested in making. Instead, I would rather spend my time writing blog posts that are around 1000 words. That is long enough to catch Google’s attention, short enough to keep my readers interested, and won’t take most of a day to write (or cost an arm and a leg, if I were hiring someone to do the writing for me!).

One thing that you’ll need to remember is that no matter what your goals for your blog, the process takes time. For SEO purposes, you can expect to wait months before a particular blog post is indexed. There are some ways to make that happen a little faster, including sharing on social sites, creating a sitemap and submitting it using Google Webmaster Tools, and installing Google Analytics. This article on Kissmetrics also has some more ideas for speeding up the process. Even using these methods, you’ll need to give the process time. You cannot start blogging for a month or two and expect to achieve all of your blog goals.

Determining your blog goals is an important part of your content marketing strategy. While it may seem like just another step in a long process, the truth is, knowing your blog goals will help you to create quality blog posts that help your business be successful.

How Building a Recurring Tweet List Can Help Your Business

How many times have you found yourself running a promotion, special, or any kind of recurring event, but forgot to post about it? Whether you do it so often that it seems almost pointless by now, or you just plain run out of time, forgetting to post is a real concern. Forgetting to post can also be a big mistake as well. Not only is daily posting on social media a way to increase your visibility and get more users to recognize your name, but it is also an excellent promotional tool. Sometimes, social media users go to the top social media sites for information on incredible deals and special promotions

twitter-566341_1280The use of Twitter for business purposes has benefited a lot of small businesses. All of those small businesses have daily posts in common. They keep their followers coming back, all the while bringing in new ones. One way they do this is with recurring tweets. Think about it. You may run weekly or monthly promotions or updates that your current followers know about and know to check for. But there are also plenty of people out there who do not follow you who do not know about these promotions or updates. Every day is a chance to bring in more followers and customers, and you should be taking advantage of that.

Recurring tweets are basically what they sound like. They are the same tweet repeated at specific points in time. There are numerous websites and plenty of software available to help you with post scheduling. Post scheduling comes in very handy when posting recurring tweets. They allow to you pick the days and times when you would like the tweet to occur. You could even schedule the tweet every Monday or every second Tuesday if need be. These recurring tweets will continue to bring in new customers and followers because it keeps the information relevant, even though it is the same information that you have posted before.

When using recurring tweets, make sure that have plenty of other content being posted as well. You don’t want a series of the same tweets back to back to back on your account. It is repetitive and users could be turned off by the lack of original content on your Twitter account. Make sure that you post plenty in-between all recurring posts.

Coming up with a list of recurring tweets can be beneficial to your business, but only if you do it right. Add a bit of variety to each tweet to mix it up with the same message and make sure you tweet plenty of other content. Play around with your recurring tweets and see what works for you and your business. Think about investing in helpful scheduling software. It could take a bit of stress off your plate in the long run. Above all else, make sure you are posting every day.

20 Small Business Twitter Accounts to Follow

Twitter is a helpful resource for small businesses and entrepreneurs. Not only is this form of social media a great marketing tool, but it is also a way to stay in the loop and learn new and intriguing information. Following twitter-566341_1280fellow entrepreneurs, as well as your competition, can help you keep tabs on current business practices. Here are 21 small business Twitter accounts to follow:

 

  1. NYT Small Businesses (@NYTSmallBiz): From the Small Business section of the New York Times, the NYT Small Businesses Twitter account provides helpful information and tips for small business owners, as well as a place for business owners to meet likeminded colleagues and collaborate.
  2. Startup Nation (@StartupNation): Startup Nation is a place where small businesses can find business tips, tricks, and resources. They often tweet helpful content, as well as promotional discounts and coupons.
  3. Anita Campbell (@smallbiztrends): Anita Campbell is the CEO of the Small Biz Trends magazine. She tweets helpful content that inspires business owners and entrepreneurs daily.
  4. John Jantsch (@ducttape): John Jantsch is a small business marketing consultant. His Twitter is full of relevant advice and marketing inspiration for small businesses.
  5. Small Business Administration (@SBAgov): This is the official Twitter account for the government administration. The SBA will tweet about current news and events that affect small businesses, as well as share tips and resources for small business owner’s to take advantage of.
  6. Top Rank (@toprank): Top Rank is an online marketing business. Top Ranks shares tons of news, information, and tips for using SEO, social media, and email marketing on their twitter feeds.
  7. Ramit Sethi (@Ramit): Ramit Sethia is the bestselling author who wrote the book “I Will Teach You to be Rich”. He mainly focuses on teaching users how to turn their hobbies into cash, but his words of wisdom can be used by entrepreneurs and small business owners alike.
  8. Chris Del Grande (@valuedmercants): Chris Del Grande is the founder of Valued Merchants. His Twitter feed is filled with information retweeted from general Twitter accounts that apply to small business owners.
  9. Kelly Lovell (@kellyalovell): Kelly Lovell started her first business at the age of 19. Now a motivational speaker and has created and produced a TV show. She is an inspiration for women entrepreneurs everywhere.
  10. Melinda Emerson (@smallbizlady): Melinda Emerson uses her Twitter to inspire small business owner’s everywhere. With the hashtag #SmallBizChat, she is always interviewing small business experts for the newest and most accurate advice.
  11. O-Desk (@odesk): O-Desk has become the online resource for freelancers everywhere, Upwork. The O-Desk Twitter shares valuable information on the freelance market. It is a helpful resource for freelancers and businesses who hire freelancers alike.
  12. Harvard Business Review (@HarvardBiz): The Harvard Business Review is known for their insights to the business world. The information they share comes in the medium of blog posts, statistics, and tips and tricks.
  13. Kabbage (@kabbage): Kabbage is a finance solution for small businesses. On Twitter, they offer financial advice, statistics, and words of wisdom that applies to small businesses everywhere.
  14. Copyblogger (@copyblogger): Copyblogger is a business that helps other small businesses focus on content marketing. With the wide known success of content marketing, the valuable statistics and helpful advice shared on the Copyblogger Twitter will come in handy to many businesses.
  15. The Alternative Board (@TAB_Boards): The Alternative Board provides consulting and coaching to small businesses everywhere. Their Twitter is no different. On Twitter, the Alternative Board shares helpful news on webinars and events.
  16. Rosabeth Moss Kanter (@RosabethKanter): Rosabeth Kanter is a Harvard Business school professor. Her expertise is in leadership and she shares tips with her followers on successfully leading small businesses every day.
  17. Your Business Pal (@yourbusinesspal): This company offers small businesses help in planning content from business plans to marketing materials, and their Twitter offers the same advice.
  18. Mark Suster (@msuster): Mark Suster has had a part of two successful businesses and he shares his knowledge of the inner workings of the business world through his blog and Twitter account.
  19. Tim Berry (@TimBerry): Time Berry has created software, websites, and books, and he tweets about the various viewpoints of the business world, including contemplating the view point of competitors.
  20. Bernadeen McLeod (@Bernadeen): Bernadeen McLeod has worked almost two decades as an executive and general manager. She coaches small businesses when they need help and they can look to her Twitter account as helpful resources.
  21. Brad Feld (@bfeld): Brad Feld invests in software and internet groups, so he knows what to look for in new and upcoming businesses. He shares his insights on business trends and what to invest in on Twitter.

50 Ways to Build Your Business: Comment on Other Blogs

It is a well-established rule of thumb that blogging is a must to increasing business in today’s technology driven world. The benefits of blogging are too long to even mention here. It is worthy of a blog post all its own. workspace-766045_1920People with blogs often see more incoming business due to the relevancy of their posts and the credibility that they get from publishing material. In order to see these results on your own blog, you must first implement some small practices that will bring your blog more attention. One method that you should be practicing is commenting on five other blog posts a few days a week. Here are many great reasons to start commenting on other blogs:

 

  • You get to meet new people. Whether the people you interact with are the blog owners or the people who visit the blog on a regular basis, you will meet people who have common interests with you. Make sure that your comments, as well as the posts you are commenting on, have relevant topics to you and your business. If the topics are all over the place, it will be hard to build an online community. Relevance is a must.
  • You get to network. Commenting on other blog posts does not mean go out and plug your own business. But, the opportunity may present itself to network through blog comments. You can make connections within the people that you meet that can help lead your down the right career path. You could find someone looking for your skill set or someone who knows someone who would love to work with someone like you. Keep your mind open to new opportunities.
  • It encourages audience engagement. When people see you commenting on blog posts, they will be encouraged to comment as well. Interaction is key when building a blog. The audience of the blogs you are commenting on will not only be inspired to comment on that blog, but to yours as well! When people start interacting, it creates a welcoming environment that is very beneficial.
  • It increases traffic to your blog. The end result will always be to increase traffic to your own blog. When you comment on other blog posts, you are putting your name out there, even if it is indirect. Blog comments are another way to say what you need to say and your comments might strike a chord with someone or inspire them in another way. No matter the case, these users will want to click on your information to hear more of what you have to say and increase your blog traffic.
  • It will open new doors. When you build readership and comment on relevant blog posts, people will recognize your authority and see you as an expert in your field. This will lead to more opportunities to help fellow bloggers and they will do the same in return. One major way that bloggers support each other is through guest posting. Offering up a guest post on a blog can bring bloggers to a whole new audience that they might not have been introduced to in the first place.

 

Why You Need G+ for Local Marketing

G+ seems to be an often overlooked social media resource for business owners. While most of today’s world look to Facebook, Twitter, and even Instagram for news about businesses and promotions, G+ can seem a like Google Plus for Local Marketinga waste of time to many. Why spend even more of your precious time on an extra social media site that won’t bring your website more traffic? The truth is, G+ can benefit you and your business more than you know.

Just take a minute to think about it. Who made and runs G+?

Google.

The top search engine in the world. When looking to increase traffic to your website, where do you want to start? With search engines. If you do the math, you’ll see that G+ has what you need to help your website perform better in search engine results. When you post content through G+, it automatically gets indexed by Google. Getting indexed by Google boosts the content in search engine results and increases traffic, especially since G+ gives user results based on their interests and location. It also helps you with authorship. G+ will include your profile picture next to your content in search results which helps you build trust with your audience.

While G+ still isn’t the go-to site when it comes to looking for immediate information about a business, G+ can still influence the information that a user finds, especially when they are searching locally. When a user is looking for local stores, restaurants, and businesses, the businesses with G+ will be displayed with a higher ranking and more than likely influence the user to investigate that business. Local marketing gets enhanced by G+. So if you are looking to do more local marketing, you should hop on G+.

G+ can be used for more than marketing and gaining better search engine results. G+ can be used to visualize your content, expand your audience, and talk with fellow business users. G+ was created to be different from Facebook and Twitter. It doesn’t have the confining word limits of Twitter and it is not based around who you know like Facebook. G+ centers more around interests and common grounds, which makes it great for meeting new people and sharing common interests. As a business, this is a way for you to expand your business to a bigger audience who is looking for your type of content. Without the confines of the other social media sites, you are free to publish and share anything related to your business as you please on G+.

You should seriously consider creating a G+ business page for your company. There are many benefits in doing so. While dedicating all of your time to this one social media site might not be practical, using it supplementary will definitely give you a boost. Try and post daily on G+ to keep your content fresh and relevant. G+ has a scheduler so that you can schedule posts ahead of time without the headache of actually posting every single day. Give G+ a try. You might be surprised at the results.

Why Setting Goals Impacts Your Content Strategy

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This week I worked with a young woman who is in the very beginning stages of her business. She has huge dreams, and wanted to work with me for content strategy, blog posts and web content. At this point, she’s early enough in the process that she’s not sure where her business is going. So I gave her a homework assignment: Put together a fairly detailed business plan, which implements your goals for the next five years.

Many business owners jump into their business without setting goals. When you finally get that one idea or business proposition that you just know will be the one that will be successful for you, the excitement tends to send you running headlong into putting together a website and setting up a Facebook page and starting to build an email list. The problem is, if you don’t have some goals set down, you could end up doing a lot of work that doesn’t advance your ultimate goal.

You may have a general goal in your head, but setting that goal down on paper, with at least a rough idea of how you’re going to get there, may seem time consuming today, compass-626077_1920 but it could save you hours, or even months of time down the road. Consider it your road map to success. Let me give you an example. I often work with authors. I always tell authors that while there is a chance that they could be the next J.K. Rowling, the truth is that most authors don’t see a lot of return on investment (both time and money) until they’ve got at least six books published. Often, this changes the content strategy and marketing plan. After all, why spend $1000 on marketing, after you’ve already spent $1200 on an editor and $300 on a cover designer, when you’re not going to make that money back for a few years. I tend to design marketing plans for authors to spend the smallest amount of money possible for early books, with a larger expenditure in a few years, once they’re getting ready to release that sixth book. It really is a game changer, and saves the author not only money, but time spent marketing a book that will sell better if we wait awhile to market it heavily. That time can instead be spent writing the next books, getting the author closer to that sixth book benchmark.

Of course, the content that the author puts out in that time frame will change as they get closer to the sixth book, too. As we’re planning the author’s content strategy, we’ll be talking about the previous books, but as we get closer to the long term goal, the tone of that content will change. While the previous book launches may have been rather low key events, as we get close to the launch of the sixth book, we’re going to ramp up the content in the hopes of building an even larger fan base.

So goal setting is important. Without the goal of taking advantage of the time to craft a content strategy, culminating in the release of the sixth book, we spend time spinning our wheels, or putting in effort that we may end up needing to repeat later. A goal gives us a clear map of where to go, and makes sure that our content strategy is on target.

It doesn’t matter what business you’re in. For the same reasons as the author, you need to set goals. Your success, much like the authors, isn’t going to happen today. It’s going to happen two or three or even five years down the road. You may have some earnings and success in the meantime, but you’re really going to see things take off for your business further down the road. The more clear your road map, the easier it will be to get there.

When Is It Time To Revamp Your Content Marketing Strategy?

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Sometimes, you do everything right. You’re providing content designed to educate your clients, to help them do what they need to do, and to increase your page rank.

And your results still suck.

You’re not getting enough search engine traffic.
You’re tracking no clicks from your social media posts.
People simply aren’t reading your stuff.

When that happens, it’s time to revamp your content marketing strategy.

Usually, when this happens, the problem isn’t necessarily your content. It’s your analysis of your customer demographic. You think they’re looking for one thing, when in reality, they need something completely different from you. The trick is to figure out what they need.

dataIt can be difficult to precisely nail down the demographics of your client. There are several methods that you can use:

A survey is the most helpful. You’re getting a picture of your existing client from your current clients. The questions that you ask will differ depending on what field you in, and if you’re offering B2C or B2B products or services. The essential information that you’ll want to know are points like why they chose you over the competition (price point, better service, location), what made them buy your product or service in the first place, and what problem your product or service solved for them.

If I were conducting a survey of my copywriting clients, I would ask them the following questions:

  • Why did you make the decision to hire a copywriter?
  • How many copywriters did you look at before you made your final decision?
  • How many copywriters did you meet with or interview before you hired me?
  • What made you hire me instead of another copywriter that you met with?
  • How can I better serve your copywriting needs?
  • Do you anticipate having any other copywriting needs in the next six months?
  • If yes, do you plan on hiring me to complete the copy, or hiring another copywriter?

I would also be curious about URLs for those I had done web copy for, or looking at the email flow that I had put together for them, or sales levels/corresponding marketing efforts of books that I had ghostwritten.

If surveys aren’t an option for you, then the project is a little harder. You’re going to have to collect some information based on your past sales. Again, the essentials don’t change, but also make a list of any other information that you want to collect. Then look at the last 100, or 1000, or the last year’s worth of clients. If the clients returned, note why. If they didn’t, look at that, too.

If I weren’t able to do a survey, I would pull my last 100 files of clients who are no longer clients and look at the following information:

For web copy clients

  • Search engine ranking for the keyword terms I had written for them
  • Website design
  • Inbound links

For ebook clients

  • Book ranking
  • Ability to find the author on social media (a good measurement of their marketing efforts, which will impact the book ranking)
  • Reviews

Collecting these pieces of information helps me to see if the content that I created for the clients is helping them to build their business. If it’s not, are there mitigating factors such as lack of inbound links or a bad website design? If there aren’t mitigating factors, then maybe I did a bad job for them.

Then I would pull the files of any clients who are still clients, and I would look at every aspect of that client I can find out. Are they bootstrapping or do they have investors? Did they hire me to write for them because of a lack of time, or a lack of writing skill? Am I the only one blogging for them, or do I fill a particular niche for them?

Having these pieces of information will help me to better create a picture of my current client. Once I have a better picture of her, I can make sure that the content on my site serves her better. If my content serves her better, then she’s more likely to choose me as her copywriter.

Putting together the same picture of your client will help you in a similar way.

50 Ways to Build Your Business: Start a Facebook Account

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Starting a Facebook page can be a huge help to your business. Social media is everywhere. More and more businesses are using social media to reach their target audience. Facebook itself presents many helpful tools and features that can get your Start a Facebook Accountbusiness the attention you are looking for if you know how to use it. You can’t just create a Facebook page and think that it will run itself. Just like any other social media account, Facebook takes time and attention. But once you understand how to use Facebook, you can start driving traffic to your business.

Creating a Facebook page is relatively simple. You have to have a personal Facebook account first. Once you are logged in, you can go to the “options” drop down menu on the top tool bar and click “create a page”. From there, you put in all the information about your business. You can add in basic information like your industry, price range, phone number, email address, mailing address, description, and more. Personalize the page like you would any personal Facebook page. Upload a profile image and a banner for the top of the page. Use these areas to highlight your products, services, or current promotions.

From there, you can start to optimize your page. The more information you add, the more likely that you will be found. Include links to any of your other social media accounts. Then, start sharing your page. Start with your Facebook friends. Send all of them links to like your page. Once you start to gain more followers, you will gain access to more Facebook insights, or statistics, about who and how many people view your posts and click them. These are a great asset in figuring out if your posts are actually reaching people. Facebook even has a great ad program that also helps you gain more followers.

Make sure you post regularly. It can be difficult to post something to every single social media account on a regular basis, but try to stay away from third party posting applications on Facebook. Facebook tends to punish third party posting applications with less visibility than strictly Facebook posts. To help you out, Facebook has a scheduling feature that you can use to plan out and manage future posts instead.

When marketing on Facebook, make sure you keep the demographics of Facebook users in mind. Every social media website has certain demographics. Certain users use one social media site more than others. On Facebook, there are almost equal numbers of men and women, with women being a little higher than men. Most younger generations tend to be on social media, but there are a good number of older users on Facebook as well. Facebook seems to be widespread between genders and ages.

Facebook is a great place to share pictures as well as links to other posts around the internet. With the sharing features, users are sharing content left and right. Take advantage of the instantaneous spread of information by creating a Facebook page for your business. Once you learn how to use Facebook, you can begin marketing towards the right people. Your target audience is out there. Now, you just have to post for them.

Why You Need to Hire a Professional Editor

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So you finally finished writing your ebook. Now what? If you think you should go straight to publishing your manuscript, you might want to think again. Publishing a non-fiction ebook without having a professional editor look at it could be detrimental to your book. If you try to be your own editor, things will inevitably slip by you. Chances are, sw_Editing_N10_20130809_230442when you think of editing, you think of skimming your work and looking for typos. But professional editors do so much more. Editors are professionals for a reason. Their jobs is to nit-pick books for the purpose of making them better. Anyone looking to publish their own non-fiction ebook needs an editor and here’s why:

  • Editors have objective opinions. Editors aren’t as invested in your book as you are. You have a lot more on the line than they do. Editors are able to sit down and objectively look at your work. They can read your ebook and tell you what needs improving. They won’t obsessively work over every single detail like you would be inclined to do. They will only worry about problem areas.
  • Editors read a lot of different manuscripts. It’s their job. They have done this time and time again. With the variety of ebooks they have edited, they have come to learn where common problem spots are. They will be quick to spot plot holes. The more editors edit, the better they become. They know what’s what in the writing world and their advice is not to be taken lightly.
  • Editors give you timely help. Writing a book takes a long time and publishing can as well. You may be wary in sending your work off to a publisher because you are afraid of not getting it back in good time. The good news is that editors are trained to be timely. It won’t take forever to get your edited ebook back. Editors will get your book back to you fast enough for you to turn around and start working with those edits.
  • You are too close to your work. When you write a book, you have the whole story in mind. You are concerned with every little aspect of it from beginning to end. When you get so invested in something, you leave room open for errors. You know exactly what your story is about and what it is supposed to say. In your writing, a sentence may make sense to you, but not to readers. An editor will help clarify any spots like this in your writing.
  • Editors will improve your work. There is no question that your work will get better when you send it to an editor. That’s what their job is. Just editing your book yourself is not enough to help your work reach its full potential. You will be more liable to miss problem spots and your readers will not get the full effect of your words. With the help of an editor, your non-fiction ebook will surely be your best work.

How to Hire a Social Media Management Team

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The role of social media in business marketing has been steadily growing. These days, you will have a hard time finding a business without a Twitter, Facebook, or Instagram account, with good reason. Social media is a quick, easy, and relevant way for companies to get their names and content out there. But, using social media to market a business can get time-consuming. A lot of the time, many small companies cannot dedicate the time and staff to maintaining an effective social media marketing plan. Social media marketing involves regular posts and updates as well as regular monitoring how to hire social media management teamof customer participation. When a business can’t dedicate these resources to social media, it can have an impact on lead generation or reputation building. For small and medium-sized businesses, it may be difficult to justify the cost of bringing someone in full time to manage social media accounts; not many businesses need a full-time employee for that, and the associated overhead costs of bringing in even a part-time employee can be huge. While someone who is already an employee could accept the role of social media manager, you may not have anyone who has that kind of time available. Training a staff member on how to properly manage social media is time-consuming, and may require a skill set that you don’t have. For many small and mid-sized businesses, the solution is to outsource their social media management to a social media management team. A professional social media management team will be able to handle your social media posts without leaving you a lot of hassle and stress.

Hiring a social media management team can take some time in the beginning. There are certain things you need to look for during your outsourcing process.

1. Trustworthiness: Trustworthiness is crucial any time you are looking to give someone control over an aspect of your life or business. You wouldn’t trust a random person off the street to maintain your business’s social media account. Make sure that you know your social media manager will be able to manage your posts and present a positive face for your company. A social media management team generally handles accounts for multiple businesses.
2. Marketing Skills: A social media manager needs to know more than just how to use social media accounts. They need to know how to market as well. Hiring someone to manage your business’ social media will be counterproductive if the person you bring in does not use it to draw in new business. They need to know what catches people’s attention and how to achieve your marketing goals. When you’re talking to social media management teams, they should be asking questions about your business, and the set-up phase should include an extensive discovery session about your goals, expectations, and vision.
3. Marketing Experience: Your social media manager also needs to have experience in marketing. Hiring someone who has never been in marketing before would be just as bad as posting infrequently. To use social media to your advantage, you need to hire someone who can provide you with a great marketing strategy as well. You need someone who not only manages your social media accounts but someone who helps you plan your posts and will understand your goals as well. A great social media management team understands the importance of working with your content managers and blog writers to make sure that social media posts supporting other content areas mesh well together. Social posts are just part of the overall content marketing picture, and an experienced marketer will realize this.

Outsourcing your social media management is a big deal, and finding the right team for the job can be hard. Keep in mind all of the traits that you need and are looking for during your search. Look for customer testimonials and reviews that show what the agency you’re considering has done for other clients. Knowing what kind of work they provide ahead of time can save you a headache in the future. Once you put an effect social media manager in place, you will see your business flourish. Social media is imperative in marketing these days. Don’t let the opportunity to grow your business go to waste.